Written for each market. True to your source.
Not your site run through a translator. Each market gets copy that reads as if it were written there, shaped by a guide for that market, and it stays true to your source when your source changes.
- 中文技术顾问咨询Request a technical consultationCompany to company, not person to person. WeChat sits beside it as the easy way in.
- 日本語ご相談・お問い合わせConsultation and inquiriesA polite consultation, never a sales call. One formal register, held throughout.
- DeutschSprechen Sie mit einem ExpertenSpeak with an expertThe formal Sie, on every button. No messaging app: email, form, and phone.
- EspañolHable con un especialistaSpeak with a specialistUsted for first contact in Spain. WhatsApp as an optional second path.
From our guides for each market. Every line is written or signed off by a native B2B copywriter.
Translated is not localized. And translated falls behind.
Most localized sites are the source site, converted. Every word can be right and the page still reads as if it came from somewhere else. Then the source changes, and the markets don’t.
Correct words, wrong voice.
Register, formality, the way a company speaks to another company. Buyers feel it even when they can’t name it, and in some markets it decides whether you are taken seriously.
Your source moves. The markets don’t.
Localized sites don’t fail at launch. They fail the first time your source changes and nobody tells them. In regulated industries, that gap is a compliance problem.
Your source, through a guide for each market.
We start from what you already approved, in whatever language your source is written. Then each market’s guide changes only what that market needs changed, and a native reviewer signs it off.
Start from your source
Your approved content, in its own language. Nothing is written from scratch per market.
A guide for each market
It records only what that market changes: voice, register, calls to action, channels, formatting, and legal pages.
Native B2B review
A native copywriter who writes for business buyers signs off every line. It is where machine translation fails.
Kept in step
When your source changes, every market built from it is flagged and brought up to date.
Findings only that market would have.
A check against your source catches what a page says. A check against the market’s guide catches how it says it there. None of these would show up on your US site.
Examples from our guides for each market. Northwind is an illustration, not a real company.
Some markets change a lot. Some change a little. We tell you which.
A guide that pretends Germany is as different as China would be padding. Each guide is as long as its market needs, and no longer.
| Market | How much changes | Voice | Search | Channel | Legal and hosting |
|---|---|---|---|---|---|
| 中文 · China | Heavy | Company to company; four-character parallelism | Baidu | China CDN, local analytics, a filing for local hosting | |
| 日本語 · Japan | Moderate | Keigo, one level held throughout | Google, Yahoo! Japan | LINE, optional | A Japanese font, line-breaking rules |
| Español · Spain | Light | Usted, one regional variety | WhatsApp, optional | EU consent; text runs longer | |
| Deutsch · Germany | Light | Sie, capital nouns, clean compounds | None | Impressum required; text runs much longer |
Light is not easy. Germany and Spain need little infrastructure and just as much craft: one slip of register breaks the page.
One memory, one set of terms, the review each claim needs.
The guides make each market its own. These keep them all consistent, and make every market cheaper than the last.
Translated once, reused for good
Every approved sentence is reused, not translated again, so wording stays consistent and each market costs less as the memory grows.
The same name, every time
Your product names and key terms, agreed per market and held across every page, deck, and vendor.
The review it needs
Claims that face more scrutiny in a market go through the review that market requires before they publish.
A localized site is one of your surfaces, no more central than your source site. Its findings come first, worst first, and Watch or Run works the same way: your team fixes them, or ours does.
See one of your markets through its own eyes.
Tell us a localized site. We read a few pages against the guide for that market, free, and send you what we find.