Where to start

You don’t pick where to start. Your findings do.

We read what you already publish and bring you findings, worst first. You see what is wrong before you trust us with anything, and you decide how much we carry.

First read · northwind.comWorst first
  1. high“Guaranteed results” with nothing behind itContent · promise
  2. high“Same-day” on one page, a different delivery time on anotherContent · consistency
  3. mediumTwo type sizes for the same heading levelDesign
  4. lowSerial comma on four pages, not on twoContent
  5. lowButton color one shade off the restDesign

Illustration1

A first read

Start by seeing what we see, on your own pages.

Tell us your site. We read a few pages against the checks every company should pass, and send you what we find. It is free, and it is small on purpose.

  • No source needed. These checks need nothing from you.
  • No access, no install, nothing to connect.
  • Content and design: wording, punctuation, promises, type, color, and spacing.
northwind.com/products/nw-400Page 3 of 6

Faster results, every run

The NW-400 delivers guaranteed results1 for every lab, with shipping same-day2 across the US.

Built for regulated labs3

Validated protocols, clear documentation, and support from people who know your work.

Request a quote4
  1. 1A promise with nothing behind it.
  2. 2The shipping page gives a different delivery time.
  3. 3Set a size smaller than every other section heading.
  4. 4A button style no other page uses.
How it starts

Findings from day one. Your source, alongside.

Your portal opens and findings start on everything you already publish. At the same time we work with you on your source, and the findings that matter most start arriving with it.

Source findings arrive part by part, as each part of your source is approved. A company with many products and markets spends longer in the middle, and gets findings the whole time.

Without your source

We can check how it is written and how it looks.

With your source

We can check what it says.

Watch or Run

Your world revolves around the findings. You decide who fixes them.

Set it surface by surface, and change it whenever you like. Most teams start on Watch, and move a surface to Run once they trust what the findings show.

Watch

We find it. You fix it.

Your team works from the findings in your portal, and the next check confirms each fix landed.

Finding→Your team fixes→Checked

Run

We find it, fix it, and carry it everywhere.

You approve the fix, or request a change, and we make it on every surface it touches, then check it landed.

Finding or request→We fix and carry it→Checked

Either way, you see everything. Every finding, every fix, and every change lives in your portal.

Where it ends

Everything green.

Every surface true to your approved content and design. That is the goal, and your portal shows you how close you are, surface by surface, every day.

US websiteGreen
German siteGreen
French siteGreen
Japanese siteGreen
Spanish siteGreen
Landing pagesGreen
Sales decksGreen
Spec sheetsGreen
One-pagersGreen
Case studiesFindings open
Support contentFindings open
Internal commsFindings open
9 of 12 green

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How pricing works

You pay for what we cover. Never for what we find.

The structure is simple. The numbers depend on your products, your markets, and how much you publish, so a strategist sizes them with you.

01

A first read

Free

A few pages of your site. No commitment.

02

Your source

A one-time project

Scoped by your products, solutions, and markets, in content and in design.

03

Each surface

Priced by its size

Small, standard, or large. Each market counts as its own surface.

04

Watch or Run

Set per surface

Run adds our team making the changes. Move a surface up whenever you are ready.

We never charge per finding or per change. More findings, and more changes made through us, are the point.

Ask for a first read

See your own findings first.

Tell us your site. We will read a few pages, free, and send you what we find. Then you decide what happens next.