What you say changes every week. Everything you publish keeps up.
Approve a change when you need to. It reaches your site, your markets, and your sales materials fast, and every surface is checked against it, so you can see it landed.
It keeps moving. So do we.
- Delivery commitment: 24 hours to 12Going out now
- New product name in every market1 finding, waiting for you
- Button color moved to the new blueLanded and verified
- Pricing page rewordedYour team updated it, verified
You keep changing. Every surface keeps up.
Your approved source is never locked. Change it as often as the business does. Every change goes out fast, and every surface, and everything new, is checked against it. When something does not match, you get a finding.
- 01
A change. You approve it, and it goes out from the source.
- 02
Every pass is a scan. Each surface is read against your approved source.
- 03
A finding. Anything that does not match is flagged as the scan passes.
- 04
Your call. Fix the surface, or update the source. The next pass checks it.
“Lieferung innerhalb von 24 Stunden.”
“Delivery within 12 hours.”
One system, across every surface your content lives on.
Your content lives in more places than anyone can easily list. Your findings show where to start, and the rest follow when you are ready.
Not just what you say. How it’s built.
Design drifts too, a colour here, a stray layout there, until nothing quite matches. Both are checked against your approved source, and a drift in either one is a finding.
What you say
Positions, terms, evidence, and specs. A surface that contradicts them, or claims what they don't support, is a finding before a buyer reads it.
Delivery within 24 hours12 hours.
How it looks
Approve a design change once and every page takes it up, including pages built long ago by someone who has since left.
Change the source and the findings show you everywhere it lives.
Two things make a finding. Your source moves, or a surface does.
You keep your approved content and design in one place, and change it whenever your business does. Every surface the change touches is checked, and each place that needs to follow arrives as a finding, with the fix.
Every finding answers one of four questions
- Is it still true?This one
- Is it the same everywhere?
- Is anything missing?
- Does it work, for people and machines?
For exampleMarket analysis shows your customers buy as teams. Pricing approves a move from per seat to per team.
- 01The source changes
You approve the change once, in one place.
- 02Found everywhere it lives
The old wording is still on several surfaces. That is one finding, not several.
- 03You decide once
One answer covers every place. Your team makes the fix, or we do.
- 04Closed everywhere
Each fix is a change, and every change starts a scan. Nobody has to remember to run one. The finding closes when all of them match.
- Illustration3
For exampleA product manager asks for a benefit to be reworded on the product page. The page changes. The source does not.
- 01A surface changes
The benefit is reworded on the page. Nobody touched the source.
- 02Read against your source
The page is read as it changes. It now promises more than your source does.
- 03You decide
The page is wrong, or the source is behind. Either answer closes it.
- 04Closed
The fix is a change too, so the page is read again on its own. The finding closes when it matches your source.
- Illustration3
Launching takes months, and most of that time goes into collateral.
Northwind is putting a new product line into market: the US site, the collateral the sales team needs on day one, and four more markets.
Put your numbers in the same shape and the arithmetic does not change. Illustration2
You own the content. We run the system.
The deciding is the hard part, and it stays yours. Carrying it to every surface and checking it landed is ours. Here is the split at every step.
A change
You approve it, whenever you need to. Positions, terms, evidence, or design.
We take it in the same day, and keep your approved source current.
Carrying it out
You set how far it reaches. On Watch, your team makes the change from our list.
On Run, we publish it on every surface it touches, in every market.
The check
Nothing. It runs without you.
We check every surface against your approved source, continuously.
A finding
You make the call on what needs you, in your portal.
On Run, we fix the routine ones and bring you the rest. On Watch, we hand your team the exact change.
New content
Your team, or AI, drafts it.
We check it before it ships.
Keep everything you use today. We work across it.
Each tool you own looks after its own piece. None of them holds every surface to your approved source, including the surfaces it does not host. That is the part we add, and nothing gets replaced.
Your CMS and site
We publish through it where we have access, and check what it publishes either way.
Your translation vendor
It keeps translating. We check every market against the source, so none falls behind the English.
Your design system and brand guidelines
We check that every page actually follows them.
Your team and your agencies
They keep writing. What they produce is checked before it ships.
Your AI writing tools
Use them as much as you like. Every draft is checked the same way.
Your findings show you where to start.
Ask for a free first read of a few pages, and the findings point to where the damage is. Two places they often point first:
Localization
Every market written for its own buyers, through a guide for that market, and kept current with your source.
Localization, market by market →Collateral governance
Every PDF, deck, and one-pager read against your approved source. When one falls behind, you get a finding and the fix.
See a finding →