Free first read

See what’s off on your own site.

Tell us your site. We read a few pages, free, against the checks every company should pass, and send you what we find, worst first.

What happens next
  1. 01We read a few pages of your site. No access, nothing to connect.
  2. 02You get the findings, worst first.
  3. 03You decide what happens next. No sales sequence.

We reply within one business day. No sales sequence.

What we check

The checks every company should pass.

None of them needs anything from you. They are the ones most sites fail without anyone noticing, in what the pages say and in how they look.

ContentPromises with nothing behind them“Guaranteed results”, and no page says how.
ContentPages that disagree“Same-day” on one page, a different delivery time on another.
ContentWording and punctuationThe same term spelled two ways; a serial comma on some pages, not others.
DesignTypeTwo sizes for the same heading level.
DesignColorA button one shade off the rest.
DesignSpacingSections spaced three different ways.
What you get

A short list, worst first.

  1. 01
    Worst first

    The findings that could cost you a deal come first. The cosmetic ones come last.

  2. 02
    Where it is

    The page, and the exact sentence or element.

  3. 03
    What it should be

    The fix, in a line. Yours to use, whatever you decide next.

First read · northwind.comWorst first
high
“Guaranteed results” with nothing behind it/products/nw-400 · hero

Say what the kit does, and link the validation data.

high
“Same-day” here, a different delivery time on /shipping/products/nw-400 · first paragraph

Pick one, and say it the same way on both.

medium
Two type sizes for the same heading level/products · section headings

Use one size for every section heading.

low
Button color one shade off the rest/products/nw-400 · “Request a quote”

Use the brand blue.

Illustration1

Before you ask

Free, small, and no strings.

Why is it free?

Because your own findings make the case better than we could. If they are worth fixing, you will know.

What do you need from me?

Your site’s address. We read public pages only: no access, no install, nothing to connect.

What happens after?

Nothing, unless you ask. If you want more, the next step is findings on everything you publish. See where to start →

Free first read

Tell us your site.

We read a few pages and send you what we find, worst first.