- User-Centric Design
- Workflow Analysis for Critical Paths
- Video Studio
- Audio Recording
The purpose of user research is to evaluate user behaviors, needs, and motivations that use your digital property. This understanding is achieved by using qualitative and quantitative methods such as interviews, surveys, and other methods. User research is best when it’s conducted quickly and limits the scope of testing to a specific task, or a single portion of a larger process.
At the highest level Information Architecture is the structural design of your digital property. It is a combination of organization, labeling, search, and navigation systems. Organization is accomplished by grouping the smallest “atoms” of information into meaningful and distinct categories, labeling is figuring out what to call and how to navigation those categories.
Design is never in a vacuum. Introducing a new feature or process into an existing digital property requires a thoughtful understanding of how users currently navigate and complete tasks. This means making every effort to add a variant to an existing component vs creating a new one, or slightly adjusting an established workflow pattern instead of creating a new pattern that would have to coexist with the current one. This approach shows respect and an appreciation for the hard work it took to get your digital property to this point.
Usability testing is evaluating your digital property by testing it with representative users. It is a process to determine how well it meets specific usability criteria, and ensures your digital property is easy to learn and use, is satisfying to use, and it provides highly valued functionality to the targeted users.